Skip to main content
Category

Strategy

Man smiling at desk on a Zoom call connecting with coworker.

Why The Future of Work Is About Human Connection

By StrategyNo Comments

The key question in business today isn’t about getting workers back in the office. It’s “how do we create a legendary digital work experience?” — and that’s impossible without human connection.

As return-to-work programs rolled out in the second half of 2021, executives assumed 50% of their people would be back in the office five days a week. They were wrong. Now only 20% of executives think their people are coming back. 

Surprising (to some), native digital work grew rapidly at the exact same time employers tried to get people back in the office. In April 2021, 48% of meetings were digital. In April 2022, 64%

The future of work is digital

Savvy leaders understand that knowledge workers value choice. Workers want agency in how, when, and where they work. And they have chosen a native digital paradigm. Making the key question in business today not, “how do we get people back to the office?” but, “how do we create a legendary digital work experience?”

The principal downside to digital work is people feeling disconnected from their coworkers and company.

Employee disconnection is now one of the main drivers of voluntary turnover. And now loneliness is costing U.S. companies up to $406 billion a year.

Technology can bolster human connection

The benefits of using technologies like Slack for collaboration and Zoom for communication are immensely powerful. They make time and space irrelevant. The smartest people can team up to produce results without the shackles of the analog world.

The downside is, work can feel transactional for many. People are digital lonely. 77% of people say that building close relationships with colleagues is “the most important factor in determining job satisfaction”.

The next big wave of work software is designed to create real human connection. 

Technologies like TikTok and Instagram make it clear that people are attracted to the fun, funny, and playful. 

At Airspeed, we’re building the first work app where no work gets done. A new, native digital place where people can hang out, share, have fun, and get to know the people they work with. 

If you’d like to create the future of work that actually works for people, join our waitlist now.

Tackling Digital Disconnect

By Strategy

Digital Disconnect has emerged as a major challenge in our new, post-pandemic digital world. The lack of connection is resulting in significant workplace consequences.

Some people think that work will go back to “normal.”  It turns out, there’s no going back. The future of work is being created right now, in place-less, digitally native ways.

When COVID hit, we all embraced Zoom as the way to communicate, and Slack as the way to collaborate — but in our race to create a new digital workplace, we forgot something.  People need to feel connected if they truly want to effectively communicate and collaborate.   

And connecting has been a struggle for most employees in remote and hybrid workplaces.

You’ve probably heard about and even experienced Zoom and Slack fatigue. This speaks to the new problem we all now experience: Digital Disconnect.

And when we are disconnected, we get: 

Word cloud about Digital Disconnect with the following words: Disappointed, Discouraged, Disenfranchised, Disgruntled, Disheartened, Disillusion, Disintegrated, Disorganized, Disorientated, Dispassionate, Dissociated, Distrustful.

As a matter of fact, Digital Disconnect is worse than you thought. It’s now a leading cause of dissatisfaction — and if left unchecked, it can become the #1 destroyer of company culture and productivity.

Until now.

This is the challenge we’re tackling at Airspeed.

Airspeed is the simple and fun way to connect with colleagues. To add some personal to your professional. To improve teamwork. To build culture. To do all the non-work stuff, that makes work great. To actually get to know the people you work with, and let them get to know you.

Airspeed is where fun happens.

If you’re ready to increase your creativity at work, reduce stress, and make new work friends, we’d love to hear from you. Request an invite to our Private Release by signing up for the waitlist here.